![]() This algorithm dictates how likely or unlikely your content is to be featured in someone’s Facebook Feed, potentially boosting or penalizing your visibility and engagement significantly.įor many businesses, intelligent automation has proven the perfect solution for beating this algorithm. This was a previously under-valued consideration for social media teams, for whom “optimal timing” generally translated as “those times of the day when most people are probably online.” But our data scientists have discovered a Facebook algorithm that assesses not simply when you share posts, but how frequently and in what volume. One of the most important factors in increasing engagement on Facebook is making sure that you share your content at the best possible time to boost visibility. 1: Choosing the right timing matters for visibility and engagement So how do you increase engagement on Facebook? Here are 4 strategies employed by some of the biggest content producers around the world, taken from some of our case studies. Whether it’s CTR, comments, likes, shares, or any number of potential metrics your business uses to measure the success of your social media approach, making sure that your audience is an active rather than passive consumer of your content means you can develop a sense of brand loyalty that generates repeat custom. But experimenting with content to increase engagement is often put on the backburner in favor of just getting content posted and ensuring a steady stream, especially when working with a relatively small social media team. To share your thoughts, contact your account manager or reach out to us today.For social media managers, figuring out how to get more engagement on Facebook is one of the most important parts of the job. We warmly welcome your questions and feedback regarding this exciting new capability. With our new Facebook Import, you can save time and reach your audience at scale on the Microsoft Audience Network. It's that easy! Our import solutions are the most powerful lever you can pull to reach high quality audiences across platforms. Your new campaigns should begin serving after a brief editorial review. To view your newly imported audience campaigns, select View imported campaigns, and that’s it! You’ve now successfully setup Microsoft audience campaigns by importing from Facebook Ads. Want to ensure you’re always bringing over the latest campaigns and assets? You can setup a pre-defined schedule to routinely sync from Facebook Ads.Īfter your import runs, you’ll see a summary of what was imported from Facebook. You can also customize your imported campaigns’ bids and budgets if desired. To learn more about what gets imported, check out What gets imported from Facebook Ads? on the Microsoft Advertising help site.Īfter clicking Continue, you have the option to select whether new items, updates to existing (already imported) items, or both should be imported. Once you’ve selected an account, it’s now time to choose the campaigns you’d like to import. Next, you’ll choose the Facebook Ads account you want to import from. Your permission will only be used to import ads and does not grant Microsoft Advertising the privilege to post on your behalf. Check how your assets preview in the ad preview, review your campaign parameters and launch your campaign for increased reach and performance!įrom within the Microsoft Advertising account you’d like to import campaigns into, click the Import menu and select Import from Facebook Ads.Ĭlicking Sign in to Facebook will redirect you to Facebook Ads, where you’ll be prompted to login and provide Microsoft Advertising permission to import ads from your account.We use similar targeting options as Facebook Ads. Confirm your audience targeting and associate new audience lists to boost your campaign performance.Import your campaigns, ad groups, budget, bids, images, demographic and location targeting to our network on your timeline, using our Facebook Import tool.Save time and get started on the Microsoft Audience Network in 3 simple steps Facebook Import can be used as a standalone tool, as well as a powerful complement to any existing Google Import strategy. Now rolling out to all advertisers in the United States, United Kingdom, Canada, Australia, New Zealand, France and Germany, this new feature is designed to save you time and maximize ROI by seamlessly bringing over your campaigns from the Facebook Audience Network into the Microsoft Audience Network. Microsoft PromoteIQ Microsoft PromoteIQĪre you new to audience campaigns, or looking to expand your existing presence on the Microsoft Audience Network? Using Facebook Import, it’s now easier than ever to get audience campaigns up and running by importing from Facebook Ads. ![]()
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